On January 18, 2021, Vetrerie Riunite S.p.A. (VR, seller) and Cerve S.p.A. (Cerve, buyer) have completed the sale of the “Vetri delle Venezie” (VdV) business unit.

With this sale, VR takes a step forward in the new strategic direction of focusing on its core business, namely the production and distribution of technical glass for the white goods industry. Through the divestment of VdV, VR will be able to dedicate more production capacity and greater managerial focus to its main product.

Through this acquisition, Cerve strengthens its positioning in the reference tableware market, adding to its portfolio a brand of excellence, with a vast international clientele. Cerve also acquires the molds of the entire VdV catalogue, and hence the ability to produce it internally, at its own production site in Austria.

The Boards of Directors of VR and Cerve come together (virtually) to celebrate this mutually beneficial extraordinary transaction.